From the monthly archives:

January 2010

Brian Clifton – Advanced Web Metrics

20 January 2010

I was delighted to receive, this morning, a preview of Brian Clifton’s new and fully revised book – “Advanced Web Metrics with Google Analytics”. Just under a year ago I was fortunate enough to see Brian presenting and had the chance to speak with him afterwards. One of the really valuable things I picked up [...]

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Using Social Media Responsibly

5 January 2010

Social media websites remain an interesting mechanism for mining marketing potential if for no other reasons than social media is so, well, social.
I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling. Prior to posting the ezine the owner also posted several [...]

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