From the monthly archives:

October 2009

Always be Testing: The Complete Guide to Google Website Optimizer

28 October 2009

Product Description
Stop guessing, start testing, and enjoy greater success with your website.If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, [...]

Read the full article →

Is Social Networking Better Than Seo?

23 October 2009

Everyone in to an online business will be aware of the fact that social networking is the best way to gain online presence. Social networking is considered as the best because they just need minimal revenue and in most of the cases, success can be spelled in a single day.
Social Networking- Do it the right [...]

Read the full article →

Introduction To Web Analytics And KPIs – Key Performance Indicators

19 October 2009

There was a time not too long ago when it was cool to have a web site. You didn’t have to worry about issues such as usability, conversion, and flow because the web was not as competitive as it is today. If you had a website that looked nice, you were in business. Let’s face [...]

Read the full article →

Blogging

14 October 2009

Review
“A key text for an emerging field.”
Times Higher Education
“Blogging is a landmark in social cyberspace studies –– and much more than that. It?s about the way today?s popular culture is actually part of large–scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning [...]

Read the full article →

A Social Media Policy

7 October 2009

At my last seminar on the use of social media in business, I introduced the topic of formalising some corporate guidelines. No rocket science here just a few precautionary notes covering areas such as:

creating a social media policy which might be an extension of terms of employement
providing some education on the standards and style to [...]

Read the full article →

The “Huffington Post” Complete Guide to Blogging: The Editors of the “Huffington Post”

6 October 2009

Review
.,.”capture(s) all of the excitement of the blogosphere, enabling the would-be blogger to take a confident step online….A must read for blog newbies.”– Andrea Sachs, “Time Magazine”
Product Description
The editors of The Huffington Post – the most linked-to blog on the web – offer an A-Z guide to all things blog-related!
Buy The “Huffington Post” Complete Guide [...]

Read the full article →