From the monthly archives:

February 2009

The importance of measurement

24 February 2009

The current economic situation appears to have accelerated the move away from print based marketing towards electronic marketing. The simple reason according to one of my clients is as follows:
“internet marketing is so much more measurable, we can quickly see the effectiveness of a campaign, and readily change it if it is not doing as [...]

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Are hits meaningful in analytics?

20 February 2009

A hit is probably one of the least useful measures of website traffic from an analytics perspective, and yet it remains in common usage.
This has prompted me to attempt an explanation of what a hit is, and to contrast this with visits, visitors, and absolute unique visitors, as more meaningful analytics terms. For completeness I [...]

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Tracking PDF Downloads

18 February 2009

I have had a number of questions on this topic recently, so I am reposting the following article originally posted 9 months ago.
I have a number of sites where brochures are available for download. It struck me that tracking the downloads could provide valuable marketing information to my customers. I thought this would be a [...]

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Interpreting Analytics Data – Part 1

17 February 2009

Let’s assume you have been collecting analytics data for 2 or 3 months and you now want to start making sense of it. It is easy to dive in and be drawn to charts that show visits to your site and either despair or pat yourself on the back depending upon the number of visits [...]

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Affiliate Marketing and Amazon

13 February 2009

The following post is for information to introduce and highlight the opportunity presented by the Amazon Associate Program. I want to stress that I am not employed by Amazon in any capacity.
Although pre dated by a few other businesses, affiliate marketing came to life when in 1996 Amazon launched its associate program. An associate could [...]

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The importance of landing pages

11 February 2009

What is a landing page and why is it important? Quite simply a landing page is a point of entry to your website, if someone simply types in your URL they will invariably arrive at your home page, in this circumstance the home page is your landing page. In many situations however the home page [...]

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