Winning Money Online With Web Analytics

by Guest Blogger

Winning Money Online With Web Analytics

Instead of looking at web analytics as a tool to make improvements to your web presence, you must look at web analytics as what it would cost your company if you ignored its significance. Would I have your attention, if with the use of web analytics it is possible that your next e-mail campaign would result in 50 percent more revenue than your last e-mail. Think of how much revenue your business is losing because you don’t take advantage of web analytics. [click to continue…]

May 13, 2010 0 Comments Comments

Measured Internet Marketing

by emmarket

In my version of an ideal world, every new website development would start with a definition of the marketing objectives for the site. These, in turn, would be described as a series of Key Performance Indicators (KPIs) that were meaningful to the business in question. At this point key areas of the website could be specifically designed with the KPIs in mind. [click to continue…]

April 24, 2010 0 Comments Comments

Brian Clifton – Advanced Web Metrics

20 January 2010

I was delighted to receive, this morning, a preview of Brian Clifton’s new and fully revised book – “Advanced Web Metrics with Google Analytics”. Just under a year ago I was fortunate enough to see Brian presenting and had the chance to speak with him afterwards. One of the really valuable things I picked up [...]

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Using Social Media Responsibly

5 January 2010

Social media websites remain an interesting mechanism for mining marketing potential if for no other reasons than social media is so, well, social.
I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling. Prior to posting the ezine the owner also posted several [...]

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Email Marketing – Will The Good Old Way Fade Away?

23 December 2009

Gone are the Good old days of writing…
Ever wondered what happened to the Classic English in this day and age of text messaging and tweeting? There was a time when we used to rely heavily on the postal mode of communication, the good old letters and telegrams. Then we became ingenious and devised ways to [...]

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

21 December 2009

Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step–by–step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on [...]

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