Brian Clifton – Advanced Web Metrics

by Peter

I was delighted to receive, this morning, a preview of Brian Clifton’s new and fully revised book – “Advanced Web Metrics with Google Analytics”. Just under a year ago I was fortunate enough to see Brian presenting and had the chance to speak with him afterwards. One of the really valuable things I picked up from his presentation was his approach to setting Key Performance Indicators. Armed with his ideas I have subsequently evolved my approach to Analytics based performance reporting, and a number of my clients now benefit from much enhanced and more meaningful reporting as a result. [click to continue…]

January 20, 2010 0 Comments Comments

Using Social Media Responsibly

by Guest Blogger

Social media websites remain an interesting mechanism for mining marketing potential if for no other reasons than social media is so, well, social.

I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling. Prior to posting the ezine the owner also posted several appropriate comments in both the blog and guest book. They were also listed as one of the celebrity’s friends. This may be considered groundwork for social media marketing potential. [click to continue…]

January 5, 2010 0 Comments Comments

Email Marketing – Will The Good Old Way Fade Away?

23 December 2009

Gone are the Good old days of writing…
Ever wondered what happened to the Classic English in this day and age of text messaging and tweeting? There was a time when we used to rely heavily on the postal mode of communication, the good old letters and telegrams. Then we became ingenious and devised ways to [...]

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

21 December 2009

Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step–by–step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on [...]

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Artcile Submission Guide

18 December 2009

Great video from Blogging TimeSavers on how to submit articles – 9 minutes long.

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Lazyfeed rocks!

15 December 2009

The latest incarnation of Lazyfeed.com is amazing. It provides instant access to a constant stream of information on any topic you choose to ‘tag’ with a key phrase. Each topic you monitor is displayed in its own container, showing the latest 2 or 3 topics found, together with images where available. As new information is [...]

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